About TruLuxe Electric
Your trusted electrical experts since 2023
Our Founder's Story
Founded in 2023 by Eric Lua, TruLuxe Electric represents over a decade of electrical expertise and dedication to the Coachella Valley community. Eric's journey in the electrical industry began with hands-on training at his older brother's established company, Desert Elite Electric, where he learned the fundamentals of quality electrical work and customer service.
His career progressed through three key stages: mastering the trade in a family business, refining skills through union work on large-scale commercial and industrial projects, and launching TruLuxe Electric as an entrepreneur. This diverse experience gave Eric invaluable insights into craftsmanship, safety, and reliability.
With union training, Eric mastered advanced techniques and complex electrical systems, adhering to the highest industry standards. His commitment to excellence drives TruLuxe Electric to deliver professional residential and commercial services throughout the Coachella Valley.
Our Values
Quality Craftsmanship
Every project reflects our commitment to excellence, backed by over 10 years of training and real-world experience across residential, commercial, and industrial settings.
Safety First
Union training and family business values have instilled an unwavering commitment to safety protocols and industry best practices.
Customer Trust
We build lasting relationships with our clients through honest communication, reliable service, and standing behind our work.
Local Expertise
Deep understanding of the Coachella Valley's unique electrical needs and commitment to supporting our local community.
Why Choose TruLuxe Electric?
- Over 10 years of proven electrical experience across family business, union projects, and entrepreneurship
- Trained by established professionals and union standards
- Competitive pricing with unwavering commitment to quality and customer satisfaction
- Licensed, insured, and committed to the Coachella Valley
- Family business values with professional excellence